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	<title>BookPasta.net &#187; Web building</title>
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	<description>and eBookz for all</description>
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		<title>Google Advertising Tools, 2nd Edition</title>
		<link>http://bookpasta.net/blog/2009/11/30/google-advertising-tools-2nd-edition/</link>
		<comments>http://bookpasta.net/blog/2009/11/30/google-advertising-tools-2nd-edition/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 18:17:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web building]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[optimization]]></category>
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		<description><![CDATA[With this book, you&#8217;ll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google&#8217;s advertising programs in particular help you make money. You&#8217;ll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don&#8217;t, and why. Google&#8217;s ad programs can help any business with a web presence, and this guide explains precisely how to use them. Learn how to create effective campaign plans for your website Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM) Drive traffic to your website and make money as an advertising host Add AdSense code and Google search to your site Learn how content, search, and referral ads perform Create and edit AdWord campaigns Monitor AdWords activity and improve your campaign&#8217;s performance]]></description>
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		<title>jQuery Cookbook</title>
		<link>http://bookpasta.net/blog/2009/11/21/jquery-cookbook/</link>
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		<pubDate>Sun, 22 Nov 2009 03:14:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Programming]]></category>
		<category><![CDATA[Web building]]></category>
		<category><![CDATA[java]]></category>
		<category><![CDATA[jquery]]></category>
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		<description><![CDATA[jQuery simplifies building rich, interactive web frontends. Getting started with this JavaScript library is easy, but it can take years to fully realize its breadth and depth; this cookbook shortens the learning curve considerably. With these recipes, you&#8217;ll learn patterns and practices from 19 leading developers who use jQuery for everything from integrating simple components into websites and applications to developing complex, high-performance user interfaces. Ideal for newcomers and JavaScript veterans alike, jQuery Cookbook starts with the basics and then moves to practical use cases with tested solutions to common web development hurdles. You also get recipes on advanced topics, such as methods for applying jQuery to large projects. Solve problems involving events, effects, dimensions, forms, themes, and user interface elements Learn how to enhance your forms, and how to position and reposition elements on a page Make the most of jQuery&#8217;s event management system, including custom events and custom event data Create UI elements-such as tabs, accordions, and modals-from scratch Optimize your code to eliminate bottlenecks and ensure peak performance Learn how to test your jQuery applications]]></description>
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		<title>Learning PHP, MySQL, and JavaScript</title>
		<link>http://bookpasta.net/blog/2009/11/13/learning-php-mysql-and-javascript/</link>
		<comments>http://bookpasta.net/blog/2009/11/13/learning-php-mysql-and-javascript/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 14:52:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Programming]]></category>
		<category><![CDATA[Web building]]></category>
		<category><![CDATA[javascript]]></category>
		<category><![CDATA[mysql]]></category>
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		<guid isPermaLink="false">http://bookpasta.net/?p=275</guid>
		<description><![CDATA[With this simple, streamlined guide, non-programmers will quickly learn how to create responsive, data-driven websites with PHP, MySQL, and JavaScript. Discover how the powerful combination of PHP and MySQL provides an easy way to build modern websites complete with dynamic data and user interaction. You&#8217;ll also learn how to add JavaScript to create rich Internet applications and websites. If you know HTML, this guide will have you building interactive websites quickly. You&#8217;ll learn how to create responsive, data-driven websites with PHP, MySQL, and JavaScript, regardless of whether you already know how to program. Discover how the powerful combination of PHP and MySQL provides an easy way to build modern websites complete with dynamic data and user interaction. You&#8217;ll also learn how to add JavaScript to create rich Internet applications and websites. Learning PHP, MySQL, and JavaScript explains each technology separately, shows you how to combine them, and introduces valuable web programming concepts, including objects, XHTML, cookies, and session management. You&#8217;ll practice what you&#8217;ve learned with review questions in each chapter, and find a sample social networking platform built with the elements introduced in this book.]]></description>
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		<title>Algorithms of the Intelligent Web</title>
		<link>http://bookpasta.net/blog/2009/11/06/algorithms-of-the-intelligent-web/</link>
		<comments>http://bookpasta.net/blog/2009/11/06/algorithms-of-the-intelligent-web/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 23:10:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web building]]></category>
		<category><![CDATA[2.0]]></category>
		<category><![CDATA[algorithms]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://bookpasta.net/?p=101</guid>
		<description><![CDATA[Web 2.0 applications are best known for providing a rich user experience, but the parts you can&#8217;t see are just as important—and impressive. Many Web 2.0 applications use powerful techniques to process information intelligently and offer features based on patterns and relationships in the data that couldn&#8217;t be discovered manually. Successful examples of these Algorithms of the Intelligent Web include household names like Google Ad Sense, Netflix, and Amazon. These applications use the internet as a platform that not only gathers data at an ever-increasing pace but also systematically transforms the raw data into actionable information. Algorithms of the Intelligent Web is an example-driven blueprint for creating applications that collect, analyze, and act on the massive quantities of data users leave in their wake as they use the web. You&#8217;ll learn how to build Amazon- and Netflix-style recommendation engines, and how the same techniques apply to people matches on social-networking sites. See how click-trace analysis can result in smarter ad rotations. With a plethora of examples and extensive detail, this book shows you how to build Web 2.0 applications that are as smart as your users.]]></description>
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